Uncommon Giving is proud to be a nationally-recognized organization in its industry

The world is changing fast. For the better.

The spotlight around social responsibility and sustainability is brighter than ever before. As our world becomes increasingly connected and economic inequality continues to rise, more and more people are seeking ways to affect positive change. Donor-advised funds (DAFs), corporate social responsibility (CSR) programs, socially responsible investing (SRI), environmental and social governance (ESG) standards, and the rise of impact investing are all at the forefront of this trend – many of these have become household phrases in the modern financial services zeitgeist.

And younger generations have started to take notice. With macro-economic shifts in wealth ownership, millennials in particular are in a position to have an unprecedented impact by choosing where to give and invest their dollars, so long as they have access to the right information and technology.

Uncommon Giving platform shown on Mac computer, tablet, and iPhone

Introducing a new kind of Digital Giving & Wealth Management platform

Uncommon aims to meet this demand by offering a broad range of solutions aimed at corporate social responsibility, digital giving and investing options that align with a multitude of interests and values. With one unified platform for these capabilities, Uncommon is poised to be a first-of-its-kind financial services powerhouse, and a one-stop-shop for all things social impact.

Uncommon Giving is about innovation, growth, management and social impact.

Integrated Workplace Solutions

Uncommon brings a fresh approach to the workplace giving space that has previously been dominated by only a few competitors. Uncommon Workplace Generosity is led by Earl Bridges, an industry pioneer bringing an innovative solution for companies’ social responsibility and employee engagement programs.

Uncommon’s integrated workplace generosity solution reinforces a company’s culture and values through their established Corporate Social Responsibility programs by inspiring employee engagement around charitable giving, supporting philanthropic causes, and strengthening the company’s brand in the community.

The Uncommon Workplace solution is unique, because, much like a 401(k), an employee can take their Uncommon Giving account with them for a lifetime – as opposed to a portal that is limited to the workplace. And, no other provider offers investment services integrated in the workplace platform. Our solution affords companies the opportunity to present investment options – which are designed to grow charitable giving – as an employee benefit never seen before.

By reducing manual payments and spreadsheets, the Uncommon Workplace Generosity platform streamlines a company’s charitable giving process, allowing them to focus on people — not just numbers.

Managed Portfolios

Cause-based Investing and Automated Investment Options

Managed portfolios are designed to offer people the ability to easily invest in socially responsible companies and curated, cause-based investment products such as the Uncommon 50 Generosity Equity Index — the world’s first investable index measuring the performance of the top 50 “most generous” companies.

Proprietary Generosity Ranking 

Rules-based proprietary methodology that scores companies on a combination of metrics, including:

  • Corporate philanthropy
  • Community support
  • Employee generosity benefits

Employee wellbeing has taken on a new importance in the wake of the Covid-19 outbreak, with many companies seeking to protect their workers and preserve their businesses.

In the works

ESG & Themed ETF Products

ETF investment themes are offered by SEC registered investment advisory affiliate, Uncommon Investment Advisors. They will include equities that focus on the following areas:

Mitigating climate change and ecological damage

Promoting moral/social values

Encouraging social change

Our Data & Listing Partners

An independent nonprofit whose research, rankings, indexes and data-driven tools empower all market participants to help build a more just economy

ESG data with 10+ years of history for more than 11,700 companies in 102 countries

Calculation of over 10,000 custom headline indices for more than 150 clients around the world

Exchange of choice for innovators, visionaries and leaders for over 225 years with nearly 80% of all U.S. ETP Assets Under Management listed

Each of the companies above is a valued data and service partner. However, none of these firms is involved in our current Regulation A+ offering or the operation of our business. None of them have endorsed, been consulted with or otherwise is engaged in this Uncommon Regulation A+ offering. The NYSE is not listing the Uncommon Regulation A+ offering, nor is there currently a secondary market for the sale of the units of Uncommon Giving Corporation.

Core Digital Giving Platform

Uncommon’s core digital giving platform enables people to discover nonprofits, explore causes and donate to 1.2 million charities through a donor-advised fund (DAF), as well as through contributions to curated, cause-based funds.

Chart showing how donor-advised funds like Uncommon work

DAFs Are Fast Becoming a Popular Giving Tool

A donor-advised fund (DAF) is a tax-smart charitable giving account that makes it easy to track all giving from one, convenient digital wallet. All donations are processed through Uncommon Charitable Impact, Inc. (UCI), a 501(c)(3) public charity.

* UCI will charge .40% on amounts held in an account. Expect to earn around .65% in gross fees (before expenses) on pooled and separately managed accounts. (created by an SEC registered investment advisor)

UGIV Funds Offer Curated, Cause-based Giving

A UGIV Fund is a charitable giving fund that empowers people toward cause-based giving, while providing vetted nonprofits with the support they need, by offering an easy way to give to multiple charities with a single donation. 

* Uncommon will charge 10% on the amounts given.

Chart showing Uncommon's markets

Uncommon is at the Center of an Evolving Market Landscape

Uncommon is a fintech company, empowering corporate social responsibility in the workplace, digital giving for individuals, and sustainable and impact investing.

There are an estimated 2,000 companies worldwide in our target market for Workplace Generosity, and, according to the Governance and Accountability Institute, 86% of the S&P 500 Index have Corporate Social Responsibility Programs.

USA Corporate Spending:

  • Contributions – $18.15 billion
  • Corporate foundations - $5.25 billion
  • Employee generosity benefits

Serviceable Obtainable Market (SOM)

  • Fortune 500 Publicly Traded
  • Fortune 250 Largest Private Companies
  • International 250 Largest (Non-U.S.) Companies

At the end of 2019, the US SIF Foundation Report on US Sustainable and Impact Investing Trends found that one out of every three dollars managed by an investment advisor – $17.1 trillion – was under a sustainable investing strategy or ESG mandate. This number represents a 42% increase from the $12.0 trillion identified just two years prior, indicating that wealth managers are rapidly responding to consumer demand for sustainable allocations.

Furthermore, American individuals, bequests, foundations and corporations gave an estimated $449.64 billion to U.S. charities in 2019

In the fintech world, Statista estimates the US market for digital personal finance solutions (such as robo-advisors) is growing at a compound annual growth rate (“CAGR”) of 19.3%, and on track for transaction value totalling $960.5 billion in 2021 and $1.95 trillion in 2025.

Now’s the Time for Generosity-focused Digital Solutions

Millennials are powering this trend by giving to charitable causes at increasing rates and by investing more frequently, as evidenced by the rise of investing apps and robo-advisory platforms. This shift in focus towards impact investing is exemplified by the modern consumers’ mandate to ‘vote with your wallet.’ Nearly 3 out of 4 millennials (ages 25 to 34) have sent some kind of financial aid to family or friends or donated to a nonprofit since the Covid-19 pandemic began, according to payment app Zelle’s September Consumer Payment Behaviors report. 

By 2030, these same millennial investors are expected to hold five times as much wealth as they have today, and are expected to inherit over $68 trillion from their predecessors in what is being called the “Great Transfer of Wealth.” The sheer size of this ‘wallet’ will make millennial investors (and investors of all generations) a force for good – unlike anything the world has ever seen.

Uncommon is the only integrated solution and ecosystem of financial services focused on digital giving and wealth management, with generosity at its core.

Meet Our Founder

Experienced company leadership in financial services, workplace giving and investment management.

Headshot of Ron Baldwin

Ron Baldwin

Founder & CEO, Uncommon Giving Corp.

Uncommon’s veteran management team is led by Founder & CEO, Ron Baldwin. Ron is a proven leader in financial services, with many achievements in his 45+ year career. 

Ron has overseen 60+ bank acquisitions, built a de novo bank from $15 million to nearly $4 billion in assets (and after he transitioned to chairman emeritus at age 65, completed its initial public offering to trade on NASDAQ), and also helped grow BANK IV to $8 billion, guiding them through a merger with NationsBank / BofA.

Generosity is at the core of everything we do.

— Ron Baldwin, Founder & CEO, Uncommon Giving

Ron and the Uncommon team have created a holistic solution with a platform that is built for numerous delivery channels.

Many successful start-up companies are delaying public offerings and limiting the availability to the average investor. Many start-ups are funded by Venture Capital firms and then sold to an acquirer before they even offer shares to individuals. Uncommon Giving believes that ownership of its shares by individuals who believe in their mission aligns directly with their goals. As more capital moves to private markets, individual and smaller investors are seeking access to companies that have the potential to be game changers. 

We welcome you to join us as a shareholder.