Where Financial Services and Social Responsibility Intersect
Uncommon is a digital-first financial services company changing the way people give, invest and make an impact on the world.
Uncommon Giving is proud to be a nationally-recognized organization in its industry
The world is changing fast. For the better.
The spotlight around social responsibility and sustainability is brighter than ever before. As our world becomes increasingly connected and economic inequality continues to rise, more and more people are seeking ways to affect positive change. Donor-advised funds (DAFs), corporate social responsibility (CSR) programs, socially responsible investing (SRI), environmental and social governance (ESG) standards, and the rise of impact investing are all at the forefront of this trend – many of these have become household phrases in the modern financial services zeitgeist.
And younger generations have started to take notice. With macro-economic shifts in wealth ownership, millennials in particular are in a position to have an unprecedented impact by choosing where to give and invest their dollars, so long as they have access to the right information and technology.
Introducing a new kind of Digital Giving & Wealth Management platform
Uncommon aims to meet this demand by offering a broad range of solutions aimed at corporate social responsibility, digital giving and investing options that align with a multitude of interests and values. With one unified platform for these capabilities, Uncommon is poised to be a first-of-its-kind financial services powerhouse, and a one-stop-shop for all things social impact.
Uncommon Giving is about innovation, growth, management and social impact.
Cause-based Investing and Automated Investment Options
Managed portfolios are designed to offer people the ability to easily invest in socially responsible companies and curated, cause-based investment products such as the Uncommon 50 Generosity Equity Index — the world’s first investable index measuring the performance of the top 50 “most generous” companies.
Proprietary Generosity Ranking
Rules-based proprietary methodology that scores companies on a combination of metrics, including:
- Corporate philanthropy
- Community support
- Employee generosity benefits
Employee wellbeing has taken on a new importance in the wake of the Covid-19 outbreak, with many companies seeking to protect their workers and preserve their businesses.
Our Data & Listing Partners
An independent nonprofit whose research, rankings, indexes and data-driven tools empower all market participants to help build a more just economy
ESG data with 10+ years of history for more than 11,700 companies in 102 countries
Calculation of over 10,000 custom headline indices for more than 150 clients around the world
Exchange of choice for innovators, visionaries and leaders for over 225 years with nearly 80% of all U.S. ETP Assets Under Management listed
Each of the companies above is a valued data and service partner. However, none of these firms is involved in our current Regulation A+ offering or the operation of our business. None of them have endorsed, been consulted with or otherwise is engaged in this Uncommon Regulation A+ offering. The NYSE is not listing the Uncommon Regulation A+ offering, nor is there currently a secondary market for the sale of the units of Uncommon Giving Corporation.
DAFs Are Fast Becoming a Popular Giving Tool
A donor-advised fund (DAF) is a tax-smart charitable giving account that makes it easy to track all giving from one, convenient digital wallet. All donations are processed through Uncommon Charitable Impact, Inc. (UCI), a 501(c)(3) public charity.
* UCI will charge .40% on amounts held in an account. Expect to earn around .65% in gross fees (before expenses) on pooled and separately managed accounts. (created by an SEC registered investment advisor)
UGIV Funds Offer Curated, Cause-based Giving
A UGIV Fund is a charitable giving fund that empowers people toward cause-based giving, while providing vetted nonprofits with the support they need, by offering an easy way to give to multiple charities with a single donation.
* Uncommon will charge 10% on the amounts given.
Uncommon is at the Center of an Evolving Market Landscape
Uncommon is a fintech company, empowering corporate social responsibility in the workplace, digital giving for individuals, and sustainable and impact investing.
There are an estimated 2,000 companies worldwide in our target market for Workplace Generosity, and, according to the Governance and Accountability Institute, 86% of the S&P 500 Index have Corporate Social Responsibility Programs.
USA Corporate Spending:
- Contributions – $18.15 billion
- Corporate foundations - $5.25 billion
- Employee generosity benefits
Serviceable Obtainable Market (SOM)
- Fortune 500 Publicly Traded
- Fortune 250 Largest Private Companies
- International 250 Largest (Non-U.S.) Companies
At the end of 2019, the US SIF Foundation Report on US Sustainable and Impact Investing Trends found that one out of every three dollars managed by an investment advisor – $17.1 trillion – was under a sustainable investing strategy or ESG mandate. This number represents a 42% increase from the $12.0 trillion identified just two years prior, indicating that wealth managers are rapidly responding to consumer demand for sustainable allocations.
Furthermore, American individuals, bequests, foundations and corporations gave an estimated $449.64 billion to U.S. charities in 2019.
In the fintech world, Statista estimates the US market for digital personal finance solutions (such as robo-advisors) is growing at a compound annual growth rate (“CAGR”) of 19.3%, and on track for transaction value totalling $960.5 billion in 2021 and $1.95 trillion in 2025.
Meet Our Founder
Experienced company leadership in financial services, workplace giving and investment management.
Uncommon’s veteran management team is led by Founder & CEO, Ron Baldwin. Ron is a proven leader in financial services, with many achievements in his 45+ year career.
Ron has overseen 60+ bank acquisitions, built a de novo bank from $15 million to nearly $4 billion in assets (and after he transitioned to chairman emeritus at age 65, completed its initial public offering to trade on NASDAQ), and also helped grow BANK IV to $8 billion, guiding them through a merger with NationsBank / BofA.
“Generosity is at the core of everything we do.”
— Ron Baldwin, Founder & CEO, Uncommon Giving
Ron and the Uncommon team have created a holistic solution with a platform that is built for numerous delivery channels.
Many successful start-up companies are delaying public offerings and limiting the availability to the average investor. Many start-ups are funded by Venture Capital firms and then sold to an acquirer before they even offer shares to individuals. Uncommon Giving believes that ownership of its shares by individuals who believe in their mission aligns directly with their goals. As more capital moves to private markets, individual and smaller investors are seeking access to companies that have the potential to be game changers.
We welcome you to join us as a shareholder.